OVERLAND PARK, KAN. — ZIWI USA announced two personnel appointments on Oct. 25, following a rise in consumer demand for ethically and sustainably sourced premium pet food products, according to the company.

Nick Kirkman has joined the company as national sales and distribution manager. Kirkman has nine years of experience in the pet industry, previously serving as territory manager, sales manager, distributor manager and national account manager. He graduated from the University of Kansas.

Ashtyn Sneller has been appointed to marketing specialist of social media at ZIWI USA. Sneller will leverage her experience to help the company grow its social media presence and partnerships by working closely with its retailers, partners, influencer programs, trainers, veterinarians and more. She graduated from Northwest Missouri State University.

The appointments of Kirkman and Sneller follow several personnel additions for ZIWI USA, mostly focused on bolstering its marketing team. Earlier this month, the company appointed a new branding and marketing specialist, and in September the company appointed two personnel to support its digital initiatives.

Read more about personnel changes throughout the industry.