Mike Krahn joined the team from Hershey Salty Snacks, where he was senior director of Walmart and Sam’s Club.

The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.

The brand launched an ad campaign focusing on closing the “gap” between the number of treats dogs and cats are given.

More than 4,000 pets applied for the chance to represent Purina Puppy Chow and Kitten Chow.

The new design for the canned cat food will feature bold, eye-catching colors.

The brand plans to continue its marketing campaign featuring Olympians.

The pet retailer has appointed Sabrina Simmons as chief financial officer, Michael Romanko as chief customer and product officer, and Jack Stout as chief merchandising officer.

During the 2025 Pet Food Conference, BSM Partners’ Michael Johnson provided valuable insights on what consumers are seeking from the pet food industry. 

Matrix Partners won two awards in recognition of its Instagram page and its design of a PR box for Natoo Pet Foods. 

Joel Katz has been appointed to lead sales strategy and drive growth in North America for the brand.