GREEN BAY, WIS. — On Nov. 28, Carnivore Meat Company announced that Brian Rich has joined the company as sales manager for its Private Brands division. Rich brings three decades of food preparation industry experience.
Prior to joining Carnivore, Rich most recently led a startup company from inception to sales generation. In his new role, he will support Carnivore by expanding its private label portfolio, furthering awareness of the company’s capabilities, and developing relationships with key clients and retailers.
“Carnivore Meat Company has the capacity and capabilities to serve the fastest growing segment within the industry, and we have full confidence that Brian will be an instrumental part of our growth strategy,” said Nick Ebert, chief commercial officer of Carnivore Meat Company. “We look forward to seeing him continue to help grow our footprint in this segment.”
Carnivore Meat Company “leads with meat,” with premium raw proteins at the forefront of its pet food, according to the company. Its flagship brand, Vital Essentials, is produced using high-quality raw materials and specifically preserved to maintain natural nutrients that support pet health.
Read more about Carnivore in our exclusive processor profile.
Read more about personnel changes throughout the industry.