Dan Horner will lead the company’s revenue growth strategy. 

After unveiling the product at Global Pet Expo in March, Soft Nibs are now available on Amazon, Chewy and neighborhood pet stores. 

The threat of animal disease is hitting closer to home with companion animals facing increased risks.

This year’s show floor was filled with an influx of cat nutrition, premium formats geared to help consumers “build” their pets’ bowls, and naturalized, minimally processed formulas. 

The new freeze-dried, raw pet food is available in five varieties for dogs and five varieties for cats.

Danielle Rios will assume the role, fueling the company’s expansion in the independent pet retail channel.

Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.

This pet industry veteran is tapping into her decades of experience to help grow the freeze-dried category and Vital Essentials brand.

Cameron Baker brings more than 12 years of experience to this newly created role.

This processing method helps preserve nutrients, allowing consumers to boost the wellbeing of their four-legged companions.