Carnivore Meat Company appoints chief revenue officer 06.13.2025 By Sofia Muller Dan Horner will lead the company’s revenue growth strategy. Read More
Vital Essentials officially launches Soft Nibs 05.13.2025 By Sofia Muller After unveiling the product at Global Pet Expo in March, Soft Nibs are now available on Amazon, Chewy and neighborhood pet stores. Read More
Protecting pets 04.15.2025 By Kimberlie Clyma The threat of animal disease is hitting closer to home with companion animals facing increased risks.Read More
Pet food trends embraced at Global Pet Expo 2025 04.04.2025 By Nicole Kerwin This year’s show floor was filled with an influx of cat nutrition, premium formats geared to help consumers “build” their pets’ bowls, and naturalized, minimally processed formulas. Read More
Vital Essentials unveils Soft Nibs during Global Pet Expo 03.25.2025 By Kimberlie Clyma The new freeze-dried, raw pet food is available in five varieties for dogs and five varieties for cats.Read More
Carnivore creates new director of strategic accounts role 10.31.2024 By Nicole Kerwin Danielle Rios will assume the role, fueling the company’s expansion in the independent pet retail channel.Read More
Carnivore Meat Company introduces new COO 10.10.2024 By Erica Shaffer Michael Woods will oversee all operations and supply chain functions for the Green Bay-based company.Read More
Women in the Pet Industry: Meet Heather Govea of Carnivore Meat Company 09.04.2024 By Kimberlie Clyma This pet industry veteran is tapping into her decades of experience to help grow the freeze-dried category and Vital Essentials brand.Read More
Vital Essentials hires VP of technical services 08.27.2024 By Kimberlie Clyma Cameron Baker brings more than 12 years of experience to this newly created role.Read More
Trends in freeze-dried pet foods 08.20.2024 By Allison Gibeson This processing method helps preserve nutrients, allowing consumers to boost the wellbeing of their four-legged companions.Read More