The brand has partnered with NEMA, Inc. to expand its sales team and retail relationships.

The new look includes new packaging.

Nick Ebert will direct the company’s global sales initiatives for all its pet food products.

The company’s new 235,000-square-foot facility will be operational by the end of 2023.

From January to June 2022, pet food processors, suppliers and other industry stakeholders plowed ahead to meet consumer demands with facility expansions and operational investments.

Brett Simmons, who has been with the company for 16 years, was promoted to director of operations.

The brand, owned by Carnivore Meat Company, will sponsor the Green Bay Rockers’ Woof Wednesdays.

The pet food company’s brand Vital Essentials® will act as the show’s “Official Pet Food” and sponsor.

The company has acquired a 24,000-square-foot facility in Green Bay to house 12 new freeze-dryers.

Arbor Investments will provide resources and capital to accelerate capacity and sales growth.