GREEN BAY, WIS. — Carnivore Meat Company has been beefing up its sales force in the last half of 2020, most recently appointing Amber Hivon as an account specialist to meet increased demand in Arizona, Hawaii and southern California.

She will be tasked with promoting the company’s culture and mission and contributing to customer success. This includes generating marketing strategies to support competitive advantages for its three brands: Vital Essentials, Vital Cat and Nature’s Advantage.

Hivon brings more than six years of sales, customer service and account management experience to her new role. In a previous role, she drove more than 125% annual sales growth and retained 95% of existing clients.

Amber Hivon, account specialist at Carnivore Meat Company.

“I think we hit the proverbial nail on the head when we hired Amber for the Southern California and Arizona markets,” said Joey Weichmann, national sales manager for Carnivore Meat Company. “She has that incredibly sought after ‘SoCal’ casual vibe coupled with a tenacious personality that can go anywhere and do anything. I can't wait to see Amber grow in her new role with Vital Essentials and with her retail and distributor partners throughout her territory.”

“I’m thrilled to be part of the Vital Essentials Team,” Hivon added. “I’m passionate about pets and I truly believe in the company’s mission. I love working with great people and I look forward to continuing to learn from the Carnivore Meat Company team. I’m excited to work with our retailers and distributors to help support healthy cats and dogs throughout the area.”

She holds a bachelor’s degree in business from Arizona State University.

Read more about personnel changes throughout the industry.