EVANSVILLE, IND. — Midwestern Pet Foods recently unleashed a rebrand of its Earthborn Holistic pet food portfolio, comprising of new package designs and films made in part from recycled materials.

Earthborn Holistic’s new packaging will hit store shelves soon across the United States, including the brand’s Grain-Free Classics, Venture Limited Ingredient Diets, and Unrefined Ancient Grains & Superfoods lines. According to Midwestern Pet Foods, new-and-improved formulas remain true to Earthborn Holistic’s nutritional philosophy while prioritizing taste.

In addition to the new package designs and improved formulations, Earthborn Holistic packaging will now be bagged with 25% recycled materials to support a more circular economy.

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