The Pet Food Manufacturers’ Association will now be known as UK Pet Food.

The campaign will advertise Hartz’s Delectables wet cat treats.

The latest data shows targeted nutrition as a continued priority, coupled with sustainability programs, protein considerations and package redesigns supporting clearer communication to consumers.

The retailer will now be known as Petsense by Tractor Supply and has expanded its customer loyalty program.

The new products include new freeze-dried raw treats, vegetarian dog food, reformulated cat food and more.

The new logo follows Whitebridge’s acquisition of Italy-based Agras Pet Food.

TruDog’s freeze-dried raw pet foods, toppers and treats have been rebranded under the Halo brand.

The new logo, package designs and website are intended to communicate simplicity and quality.

The company has rebranded and refreshed its logo and packaging and has also launched two new dog food formulas.

New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.