The new logo, package designs and website are intended to communicate simplicity and quality.

The company has rebranded and refreshed its logo and packaging and has also launched two new dog food formulas.

New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

The pet food manufacturer introduced a new brand identity and packaging for its ‘dog-worthy dog food’ with human-grade ingredients.

ADF, IsoNova, Schaffelaarbos and Diana Pet Food will join forces to become a single division within Symrise.

The company will now be known as Compana™ Pet Brands, to better represent the variety of companion animals it serves.

The company announced its rebrand to bring awareness to human-grade pet treats.

The rebranding is in line with a unification of the company’s businesses and image.

The company will move forward with a new company name, logo and slogan. 

The company will change its name to Wellness Pet Company early next year to support the next generation of pet owners.