GREEN BAY, WIS. and BLOOMINGTON, MINN. — On Oct. 16, Carnivore Meat Company’s flagship brand Vital Essentials unveiled a new partnership with Yelloh to bring its frozen and freeze-dried pet food products directly to consumers. According to Vital Essentials and Yelloh, the partnership will enable both companies to tap into new market opportunities, while providing optimal pet wellness products to consumers.
Owned and operated by Carnivore Meat Company, Vital Essentials serves as a leader in the frozen and freeze-dried pet nutrition space with its commitment to using premium, butcher-cut proteins. In partnering with Yelloh, the brand will be able to increase its consumer visibility.
“Through a partnership with Yelloh, Vital Essentials is firmly positioned to push forward its commitment to providing butcher-cut, premium proteins to all pet owners looking to provide their pets with the highest quality in frozen and freeze-dried food,” said Nick Ebert, who was recently promoted to chief commercial officer of Vital Essentials. “We are on a mission to build a future of VITALity for pets and their humans, and this is a great way for Vital Essentials to broaden our offering scope.”
Formerly known as Schwan’s Home Delivery, Yelloh is a pioneer in frozen food delivery, according to the company. It ships various frozen food products directly to consumers and recently made moves to expand its offerings to include pet nutrition. In partnering with Vital Essentials, Yelloh will acquire a new market segment of pet parents seeking to provide their four-legged companions with nutrition made with premium proteins.
“We are excited to partner with Vital Essentials through our Partner Pick program and strengthen our offerings with the highest quality of whole-animal protein for our customers’ pets,” said Bernardo Santana, chief customer officer at Yelloh. “Through this program, we look to curate unique and exciting culinary delights from favorite, pioneering brands who share the same entrepreneurial spirit rooted in our company’s history. As we continue on our reinvention journey, we look forward to expanding this new channel and bringing Vital Essentials high-quality pet products to households across America.”
Yelloh has already begun carrying select frozen and freeze-dried products from Vital Essentials.
Learn more about Carnivore Meat Company and Vital Essentials in our exclusive processor profile.
Read more about pet retail trends.