The company has rebranded and refreshed its logo and packaging and has also launched two new dog food formulas.

The pet food company’s brand Vital Essentials® will act as the show’s “Official Pet Food” and sponsor.

Both new foods are formulated with fresh or raw poultry and wild-caught fish to support digestion, brain and muscle health.

The company says its recent investments in the pet food market reflect a broader commitment to growth across all its core business segments.

The new facility in New Zealand will co-manufacture premium kibble.

As this pet food and treat category grows, read about advancements, considerations and best practices for freeze-dry processes.

The publicly traded holding company signs binding letter of intent to purchase McLovin’s Pet Food.

The two companies will work together to build a freeze-drying facility for premium pet food and food proteins.