GREEN BAY, WIS. — Carnivore Meat Company announced April 26 a distributor partnership with Loyal Friends. The company will carry the pet food and treat manufacturer’s Vital Essentials and Vital Cat lines throughout Puerto Rico.
“Loyal Friends commitment to carrying the finest independent pet products makes them an obvious choice to distribute our award-winning raw pet food and treats,” said Joey Weichmann, national sales manager at Carnivore Meat Company. “They've had rapid growth and it's incredible to expand into a marketplace as diverse as Puerto Rico.”
Loyal Friends was founded in 1991 and distributes to pet specialty retailers across Puerto Rico. It will offer Carnivore Meat Company’s freeze-dried treats, meal toppers, pet food products and dog chews offered through its VE RAW BAR point-of-sale display.
"Pet owners in Puerto Rico have become more aware of the importance of good nutrition for their pets and raw diets have become a great alternative for them,” said Jose Arias, co-owner of Loyal Friends. “…Vital Essentials has fulfilled an empty niche in Puerto Rico as the only option for freeze-dried raw diets, not to mention the amazing snacks from the VE RAW BAR with its unique display. Vital Essentials is here to stay as more specialty food stores and pet stores join us in having these amazing products for their clients.”
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