LISBON, OHIO — BrightPet Nutrition Group showcased several new products at SUPERZOO 2023, held Aug. 16 to 18 in Las Vegas, at its booth 3347. The premium and super-premium pet food, treat and care manufacturer unveiled its inaugural kibble line, as well as new functional treats and an enhanced portfolio of freeze-dried dog food.

The company entered the kibble space with its Stewart Raw Coated Kibble, “marrying the nutritional benefits of natural kibble with the irresistible flavor of freeze-dried coating,” according to BrightPet. The company claims dogs preferred its Raw Coated Kibble to uncoated kibble 5:1 during taste testing. The new kibble is available in three formulas: Chicken & Vegetable Recipe, Lamb & Vegetable Recipe, and Salmon & Vegetable Recipe.

Stewart to showcase new functional treats at SUPERZOO 2023Source: BrightPet Nutrition Group

BrightPet also introduced two new functional treats to its Stewart portfolio — Immunity and Focus. The Immunity treats are freeze-dried and formulated with chicken, vegetables, and immune-boosting ingredients. They join Stewart’s existing line of Healthy Hips and Healthy Gut treats. The Focus treats are designed as a reward treat to keep pets engaged and at attention. They are formulated with salmon and vegetables, and build on the company’s existing line of Shine and Zen treats.

Within its Bravo! portfolio, BrightPet  unleashed revamped formulas and enhanced package designs for its freeze-dried Homestyle Complete Line food for dogs. The reformulation includes a protein uptick — going from 38% protein content to 45% — and a guarantee that all poultry used in the formulas adhere to No Antibiotics Ever (NAE) standards. New package designs aim to communicate versatility and transparency, according to the company. These diets can be fed as a complete-and-balanced meal or as a meal topper.

BrightPet's Bravo! brand gets a refreshSource: BrightPet Nutrition Group

The company also showcased three new durable pet products under its Hamilton brand, which highlights the portfolio’s recent rebrand including a new logo, look and tagline.

“We’re thrilled to present these cutting-edge additions to the market,” said Mike Schottelkotte, director of marketing at BrightPet. “Our Stewart, Bravo! and Hamilton brands have consistently delivered exceptional quality and value to pet owners, and these new offerings build upon that legacy. We’re excited to empower distributors and retailers with products that truly resonate with today's discerning pet parents.”

Read more about new pet food and treat products.