CHILLIWACK, BRITISH COLUMBIA — Petcurean introduced its latest product innovation, Go! Solutions Boosters, at SUPERZOO 2023, held Aug. 16 to 18 in Las Vegas, at its booth 1358. The new products for dogs are designed as a flavor-enhancing meal topper, and the new products for cats provide a complete-and-balanced meal.

Go! Solutions Boosters are wet products offered in single-serve packages to add convenience and function to a pet’s regular diet. According to research from Packaged Facts, wet pet food toppers are growing in popularity, with 41% of cat owners and 63% of dog owners using these nutritional products.

“At Petcurean, we are wholeheartedly committed to putting pets first in everything we do,” said Theresa Lantz, MSc, companion animal nutritionist at Petcurean. “All of our recipes and products are innovated with this in mind, including our new Go! Solutions Boosters for cats and dogs, which we can’t wait to introduce at SUPERZOO. From innovative ingredients like postbiotics and vitamin E to support the immune system, to fiber-rich psyllium husk to support weight management, Go! Solutions Boosters are an easy and convenient way for pet parents to support their pet’s overall health and wellness while also adding variety to their bowl.”

The new Go! Solutions Boosters line is available in eight formulas each for dogs and cats, and all recipes can be mixed-and-matched to support common need states such as joint, digestive and immune health, as well as calming, weight management and cognitive health.

The full line of Go! Solutions Boosters by PetcureanSource: Petcurean Pet Nutrition

“Every year, our team looks forward to attending SUPERZOO for the opportunity to connect face-to-face with industry peers and retailers, while also getting the chance to check out the latest pet product innovations,” said Trevor Snelling, director of sales at Petcurean. “This year, we’re thrilled to launch our new Go! Solutions Boosters at the show, and to share more about the other products and innovations we’ve recently launched — all of which reflect our dedication to sustainability and putting pets first in everything we do.”

The launch of Go! Solutions Boosters comes on the heels of other recent innovations from Petcurean, including its Go! Solutions Sensitivities Limited Ingredient Grain-Free Insect Recipe for Dogs, its Go! Solutions Skin + Coat Large Breed Puppy and Adult Salmon Recipes with Grains for Dogs, and a “new-and-improved” Summit portfolio that recently made its stateside debut.

The company also launched a Learning Management System (LMS) called University of Petcurean in March, which is designed to help educate retailers about Petcurean’s products and provide them with useful tools to pass on that information to pet parents.

In addition to highlighting these new products, Petcurean also hosted two nutritional seminars — Feeding Fresh Meat and Digestibility on Aug. 16 and Feeding for Sensitivities on Aug. 17 — hosted by Lantz at the company’s booth 1358.

Read more about new pet food and treat products.