Vic Mason of WPA details the success of this year’s tradeshow and its opportunities for industry members.

According to the company, the partnership “marks a new era of pet industry education.”

Four women founders of pet industry companies offer advice to emerging pet businesses.

The celebrity chef and cookbook author has added treats to complement her fresh dog food line.

The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.

The dental treat brand was shown to remove 26% of tartar buildup on dogs’ teeth in 60 days.

The functional toppers address key need states in dogs and cats while providing a boost of flavor and hydration.

The event will take place Aug. 17 on the show floor.

The new Treatly line will be unveiled at SUPERZOO 2023.

The pet industry distributor will highlight top industry brands among its extensive client list.