The product is a natural betaine that supports hydration, gut health and overall wellness in dogs and cats. 

The new launches include two new dog product lines, cat offerings and expanded product lines. 

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods. 

The company’s bone broth for dogs is now available in a variety of new formats, including Functional Heath Subscription Boxes, Meal Topper Mega Packs and Mini Bone Broth Cartons. 

The brand will showcase superfood chews, pet treats and a new hydration product.

The Pets Global brand will debut nine new recipes at the event in Las Vegas.

The new Appetizing Entrées™ line offers protein-rich meals in various flavors.

The Pet Industry Federation conference will be held in Buckinghamshire in early June.

Brit Care Cat Soups are formulated to provide felines with optimum hydration.

The single-serve purée recipes can add hydration to a cat’s regular meal.