The new human-grade supplements seek to promote relaxation and skin and coat health.

The company has also introduced a new gut health-focused supplement.

What are consumers willing to spend more on, and how has the economy impacted pet spending?

Four major pet nutrition trends seen on the show floor and in the New Product Showcase.

The functional dog treat line targets anxiety, skin and coat health, and digestion.

The new dog food topper supplements are available in three varieties.

The new supplements are formulated to address calming and liver support.

The independent retail channel allows processors to showcase their ultra-premium products and newest innovations.

Available in five varieties, Wellness® Supplements target specific health concerns in dogs.

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.