CHICAGO — Matrix Partners announced that RaChelle Lobre has joined the marketing communications agency as vice president of brand development.

Lobre has 30 years of experience in the pet industry. Prior to joining Martix Partners she held various positions focused on retail, distribution and manufacturing. Lobre also has entrepreneurial experience, creating an extensive line of health and wellness products for pets.

“RaChelle’s proven track record of driving client and distributor sales growth, implementing strategic plans, and increasing brand profitability, along with her profound understanding of the pet industry, makes her an invaluable addition to our team,” said Don Tomala, managing partner at Matrix Partners. “This strategic hiring marks an exciting milestone in Matrix’s commitment to driving innovation and excellence and allows us to further increase our offerings to our valued clients through expanded distribution support.”

In her new role at Matrix Partners, Lobre will support the company’s continued growth, as well as its expansion plans. She will leverage her experience in the pet industry to help Matrix’s clients with their businesses. Additionally, Lobre will search for new and innovative brands for Matrix Partners to represent.

Read more about personnel changes throughout the industry.