CHICAGO — Matrix Partners, a pet product marketing agency, has expanded its social media team with the addition of Leslie Taubert as social media associate.

Taubert offers senior marketing experience from her previous role with Best Western Hotel & Resorts, where she managed social media efforts and opportunities for more than 250 member hotels. In her new role with Matrix Partners, she will be tasked with creating content across several social channels, increasing brand awareness and engagement for clients, and creating reports to provide insight into customer engagement from month to month.

“We feel very fortunate to welcome Leslie back to our team,” said Kristy Boulos, vice president and account supervisor at Matrix Partners. “We believe her previous marketing and social media experience will be instrumental in her role of crafting engaging and successful social media campaigns on behalf of our clients.”

Taubert is already familiar with Matrix Partners, having previously served as an intern with the marketing firm. She graduated from Saint Mary’s College with a bachelor’s degree in communication studies with minors in business, public relations and advertising.

Read more about personnel changes throughout the industry.