CHICAGO — Marketing communications agency Matrix Partners announced that Rover’s Wellness has joined its roster of clients. The agency will provide Rover’s Wellness with a variety of services, including design and sales support.

“Rover’s Wellness is committed to developing top quality and highly beneficial products for pets and we’re delighted to work with a brand that’s dedicated to helping pets live their best lives possible,” said Kristy Boulos, vice president and account supervisor at Matrix Partners.

Matrix Partners will create new packaging designs for Rover’s Wellness’s new products, as well as redesigned sales materials. The agency has already designed the brand’s trade show booth graphics and new product showcases and produced a series of training videos for the brand to distribute to its retail partners and new customers.

“When it comes to selling CBD products, education is key,” Boulos said. “That’s why our team was eager to work with Rover’s Wellness to create these training videos. These videos provide retailers with fundamental information to communicate to their customers, including the unique benefits of the brand and how their products differ from others in the space. These videos also help customers differentiate between products on shelf and online.”

Rover’s Wellness has also agreed to participate in Matrix Partners’ influencer marketing, social media and trade public relations programs. Through these programs, Matrix Partners will help raise the brand’s awareness by writing and distributing press releases, facilitating interviews, coordinating influencer product trials and developing social media content.

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