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Marketing leader joins BARK to support pet food expansion

05.16.2022

By Nicole Kerwin

Cindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.

05.13.2022

By Nicole Kerwin

The fresh dog food company has added seven employees to its roster, spanning sales, product development and marketing departments.

10.17.2019

By Jordan Tyler

Hinda Mitchell takes a long, hard look at transparency and what it offers to pet food and feed manufacturers, especially in times of crisis.

20+ recent pet food launches
Many on the list tout functional formulations to address key need states among dogs and cats.
15+ pet supplement launches in 6 months
Supporting mobility, anxiety relief, gut health, skin and coat health, and other in-demand need states.

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