PARK CITY, UTAH — Katherine Heigl, an actress, animal advocate and philanthropist, made her first foray into the pet food space with her new brand, Badlands Ranch, on Aug. 25. Named after Heigl’s ranch in Utah, Badlands Ranch offers gently cooked dog food.
“Badlands Ranch was created to deliver delicious products that nourish dogs inside and out for overall health while placing animal welfare as our top priority,” Heigl said.
Heigl was inspired to create the pet nutrition brand by her family’s ranch in Utah, which prioritizes animal welfare. The ranch provides medical care, obedience training and home placement to dogs throughout the United States in partnership with the Jason Debus Heigl Foundation, an organization founded by Heigl and her family that strives to rescue pets from high-kill shelters.
The Badlands Ranch pet food brand utilizes slow-cooked, freeze-dried and air-dried methods to develop its pet foods and help ensure freshness and high-quality nutrition. The brand’s flagship product is Badlands Ranch Superfood Complete™, a complete-and-balanced diet formulated with superfoods, like flaxseeds, turmeric and lion’s mane mushrooms.
As well as superfoods, Superfood Complete also contains adaptogens, ranch-raised beef, salmon, vegetables, and a blend of vitamins and minerals. The air-dried formula can help promote healthy digestion and skin and coat health. The dog food can be served dry, as well as rehydrated with warm water to add a boost of hydration.
Badlands Ranch also released its first dog treat: Superfood Bites. The single-ingredient treat is made from freeze-dried raw beef liver, providing dogs with high quality protein. Superfood Bites do not contain fillers, preservatives or artificial ingredients.
“We're pleased to be able to serve a bigger purpose,” Heigl said. “When your dog eats Superfood Complete™, you're not just helping them achieve a healthier life, you're helping another dog in need get nutritious food, too.”
Read more about new pet food and treat products.