The brand’s new Freeze Dried Dog Food formulas are designed to be “flavor-forward” and nutrient-rich.

The Mini Training Treats are formulated with functional ingredients to help support brain health in dogs.

The new freeze-dried raw formula is ideal for dogs with dry skin and dull coats.

Pet owners can add water and shake to turn the shelf-stable product into a goat’s milk topper or treat.

The Rockster’s ultra-premium dog food formulas will be distributed to independent pet retailers by Phillips Pet Food & Supplies.

The new line includes dry and wet foods and a meal topper formulated with nutrientboost™.

The new treat lines include Natbones Treats, Dental Treats and Oceanic Chews. 

The new Pairs Treats combines organ meat with Golden Milk.

Investors include Leap Venture Studio, Mars Petcare, R/GA Ventures and others.

The Better Cat offers premium cat food products focused on high nutritive value and sustainability.