Jeff Sutherland, formerly of Redbarn Products, has joined the company as its new chief operating officer.

The startup raised the funds through its latest seed funding round, led by David Ngo.

Recent data from Attest, which surveyed 400 US pet parents, detailed the latest trends in pet food and treat purchasing.

The new dog treat brand — Good Dog® by Wellness® — offers treats to target specific health and training needs.

The human-grade pet food company has launched 6-lb bulk dog food boxes to meet consumer demand.

The Pure & Purposeful dog supplements offer full ingredient traceability for consumers.

The 2022 educational program features more than 70 sessions with two focused on pet food formulation and trends.

The company has expanded its Premium Performance dog food line with its new Premium Performance Puppy Pro.

The new additions jerky treats, toppers and pate recipes, all of which are formulated using responsibly sourced proteins.