The premium dog food brand is adding Superfood Complete Bison & Beef formula to its portfolio.

HelloFresh’s direct-to-consumer pet food brand has expanded its offerings with two new air-dried recipes, catering to common dog sensitivities.

The brand offers air-dried, premium foods, treats and supplements specifically designed for active dogs. 

The premium dog food brand hit the market in August 2023.

The new Beef Cheek Rolls and Bully Cheek Rings seek to provide long-lasting entertainment and high-quality nutrition.

The New Zealand Natural Pet Food Co. delivers high quality ingredients in freeze-dried and air-dried formulations.

Alyssa Lee has joined the company as vice president of commercial finance.

The accreditation reaffirms the company’s commitment to the environment. 

The new hires will help the company support its business growth in North America.

The 12 new products expand the company’s nutrientboost™ line that aims to support nutrient absorption and gut health.