The event aims to celebrate independent pet retailers.

The new brand aims to optimize nutrition, palatability and feeding flexibility.

The new brand will offer premium meal plans for dogs that consumers can customize based on their pups’ specific dietary needs.

Sara Shields has joined the company as sales support administrator and Ann Money has joined as territory manager of the Northeast region.

The company has debuted a new, smaller packaging size of its Whole Food Cubies formulas for dogs.

Badlands Ranch offers premium dog food products formulated with superfoods.