HelloFresh’s direct-to-consumer pet food brand had its first in-store launch.

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. 

The premium dog food brand is adding Superfood Complete Bison & Beef formula to its portfolio.

HelloFresh’s direct-to-consumer pet food brand has expanded its offerings with two new air-dried recipes, catering to common dog sensitivities.

Katherine Heigel’s premium dog nutrition brand launched its new Superfood Complete Wild Fish & Turkey air-dried dog food. 

The brand offers air-dried, premium foods, treats and supplements specifically designed for active dogs. 

The premium dog food brand hit the market in August 2023.

The new line aims to make ultra-premium, alternative pet food more accessible to dog and cat parents.

Inspired by her own dog, this founder is on a mission to “change dog food for good.”

The brand by Katherine Heigl has inked partnerships with several key distributors.