MOUNT PLEASANT, TEXAS — Mid America Pet Food, LLC announced Aug. 2 it has acquired Nature’s Logic, a premium pet food and treat brand focused on all-natural, whole-food nutrition and sustainability.

Nature’s Logic will continue to operate as a separate business under Mid America’s ownership. The brand manufactures dry, wet and lightly cooked frozen dog and cat foods, raw dog food formulas, baked dog treats and freeze-dried cat treats, and supplements for dogs and cats. It also sells all-natural, biodegradable cat litter.

“Becoming part of the Mid America Pet Food portfolio is an exciting opportunity for Nature’s Logic,” said David Yaskulka, chief executive officer of Nature’s Logic. “We have admiration for Mid America Pet Food’s deep experience and strong reputation within the pet industry and are confident their partnership will help strengthen Nature’s Logic as we stay true to our focus on natural whole food nutrition and our commitment to sustainability.”

Nature’s Logic joins Mid America’s existing pet food and treat brand portfolio, which includes VICTOR Super Premium Pet Food and Eagle Mountain Pet Food. The manufacturer is based in eastern Texas.

“Mid America Pet Food has experienced significant growth, and the acquisition of Nature’s Logic is an exciting opportunity for us as we share a united passion for pet nutrition,” said Greg Cyr, chief executive officer of Mid America Pet Food. “Welcoming Nature’s Logic to the MAPF family of brands fulfills an exciting expansion to our approach in offering nutritious formulas as Nature’s Logic strongly aligns with MAPF’s mission. We look forward to serving a new set of pet parents and loyal companions as we continue to offer super premium nutrition within each brand while maintaining the integrity of what has made them each successful thus far.”

In 2020, Nature’s Logic was named on Pet Sustainability Coalition’s (PSC) Top 20 Accredited Companies list. It was ranked No. 251 on Inc. Magazine’s 5000 list of fastest-growing independent small businesses for 2020. Most recently, the premium pet nutrition company achieved 100% carbon neutrality for its shipping and warehousing operations through eShipping.

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