MOUNT PLEASANT, TEXAS — David Yaskulka has been tapped as senior vice president of corporate social responsibility at Mid America Pet Food. This appointment follows Mid America’s acquisition of Nature’s Logic in August, of which Yaskulka previously served as chief executive officer.
Under his leadership, Nature’s Logic was named among the Top 20 Accredited Companies for sustainability policies in 2020. It also joined the American Sustainable Business Council in December 2020 as the first pet food company member, and achieved carbon neutral distribution through eShipping in May 2021.
Additionally, Nature’s Logic was ranked No. 2,648 on Inc. Magazine’s 2021 list of the 5,000 fastest-growing private companies in the United States, reporting a 154% three-year growth rate during Yaskulka’s tenure as CEO.
Before joining Nature’s Logic, Yaskulka focused his career on growing businesses that are environmentally and socially responsible. He is currently the board chair for Greater Good Charities, a position he has held since 2018, and the vice-chair of the Pet Sustainability Coalition board.
“Mid America Pet Food is passionate about enriching the lives of pet families today, tomorrow and always,” said Greg Cyr, chief executive officer and president of Mid America Pet Food. “Stepping up our commitment to sustainability is an impactful way we can help keep our loyal companions happy and healthy as they are by our side for all of life’s adventures. We know Nature’s Logic and VICTOR pet families, along with our MAPF team, share a love for the outdoors – so we’re happy to have David lead our efforts in protecting the places we enjoy most.”
Yaskulka will report to Cyr in his new position, in which he will focus on continuing Nature’s Logic’s sustainability efforts and working with other Mid America brands to achieve more sustainable practices.
“MAPF’s values already include exemplary benefits for employees and support for outdoorsman conservation groups, veteran groups and animal shelters,” Yaskulka said. “I look forward to helping MAPF become a corporate leader in sustainability and social responsibility. We will build on strong partnerships with our extraordinary retailers and distributors to do well by doing good.”
Read more about personnel changes throughout the industry.