New distribution partnership brings probiotics to North American pets 01.17.2024 By Nicole Kerwin Through a partnership with Caldic North America, BIO-CAT will bring its functional ingredients to the companion animal market in North America.Read More
New dog supplement brand launches 12.27.2023 By Nicole Kerwin Arterra’s supplements utilize 60-plus premium, science-backed ingredients to support healthy aging. Read More
Laila Ali, EverRoot partner to introduce soft chew supplements 12.11.2023 By Jordan Tyler EverRoot, a brand by Purina, is launching a new format to expand its pet supplement portfolio.Read More
Native Pet launches new all-in-one supplement 10.16.2023 By Nicole Kerwin The Daily offers 11 health benefits to dogs, serving as a “super” supplement.Read More
New dog-centric brand launches, honing its focus on sustainable Omega supplements 09.29.2023 By Nicole Kerwin WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.Read More
New pet supplement launches to help pets experiencing itchy skin 09.26.2023 By Nicole Kerwin Backed by four patents, Happy Scratch is the first product by Cold Water Technologies.Read More
New pet wellness brand launches, focusing on amino acid supplements 08.17.2023 By Nicole Kerwin Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.Read More
Badlands Ranch launches premium dog supplement 07.31.2023 By Nicole Kerwin Formulated with several functional ingredients, the supplement specifically targets the HPA axis.Read More
VetriScience launches new dog supplements 05.22.2023 By Nicole Kerwin The new Immune Plus and Omega Plus supplements support immunity and skin and coat health.Read More
New ingredient seeks to address metabolic health, natural product preservation 05.04.2023 By Nicole Kerwin Layn Natural Ingredients’ TruGro AOX+ serves as a dual-functional ingredient for pet nutrition.Read More