LEXINGTON, KY. — Vitail, a new pet wellness brand, announced its official launch on July 24, debuting its first products: supplements for dogs. Formulated with a unique blend of amino acids, the soft chew supplements are designed to support joint health, immune function and digestive health.

According to Vitail, its supplements are made with a higher quantity of active ingredients compared to any other dog supplement currently available in the market. The brand specifically focuses on amino acids in its supplements, which have been shown to be critical for supporting normal bodily function, muscle strength and mood regulation.

Additionally, the supplements are cold-pressed, offering greater nutrient absorption and higher palatability, according to Vitail.

Vitail offers a range of supplements made with active ingredients, like amino acids, for dogsSource: Vitail

“At Vitail, we believe that there are things we as pet parents can do to help improve and enhance the vitality and longevity of our dogs’ lives,” said Ben Carter, president of Vitail. “Feeding our dogs the right supplements is one such thing. Our soft chews draw heavily on the research-backed benefits of amino acids. By supporting our dogs’ physiological needs with these amino acids, we can help provide our beloved pets with happy, energetic and long lives.”

Vitail’s inaugural supplements include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health. The supplements are made for dogs of all breeds, according to Vitail.

The Hip & Joint supplement contains glucosamine, chondroitin, green lipped mussel, Omega 3, beta-hydroxy beta-methyl butyric acid (HMB), methylsulfonylmethane (MSM), L-glycine and ProDura probiotics to support the growth and recovery of muscles, joint and tendon development, cartilage development and a normal inflammation response.

The Calming supplement contains gamma-aminobutyric acid (GABA), L-Glycine, magnesium citrate, ashwagandha and chamomile to help maintain normal emotional balance, reduce stress caused by separation anxiety, promote relaxation, and may help reduce destructive behaviors.

The Skin Health + Seasonal Allergy supplement contains quercetin dihydrate, glutamine, bee propolis, L-proline and L-glycine to support skin health, collagen production, and occasional or seasonal allergies.

The Gut Health supplement contains glutamine, bee propolis, deglycyrrhizinated licorice (DGL), inulin, Omega 3 and ProDura probiotics to support digestion and bowel health, maintain gut flora and assist in the absorption of essential nutrients.

All Vitail’s supplements are produced in the United States and are packaged in sustainable packaging. The company’s products are available via Vitail’s e-commerce platform and Amazon.

Read more about pet supplement products and trends.