STAMFORD, CONN. — The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) revealed the winners of the 14th annual New Products Showcase Awards during Global Pet Expo on March 21. The 2024 awards covered 13 product categories, including Aquatic, Bird, Cat, Dog Food/Treats, Dog Products, Farm and Feed, Modern Pet, Natural Pet, Pet Sustainability, Pet Tech Innovation, Point of Purchase, Reptile and Small Animal.

“The New Products Showcase allows us to recognize revolutionary and cutting-edge products hitting the market that are a true reflection of the innovation we see throughout the pet industry,” said Peter Scott, president and chief executive officer of the APPA. “We were especially thrilled to unveil new product categories that are reflective of the wide range of products the industry has to offer.”

The APPA and PIDA introduced five new product categories this year due to increased innovations from exhibitors. New categories included Dog Food/Treats, Farm and Feed, Modern Pet, Pet Sustainability and Pet Tech Innovation. 

The Pet Sustainability category was created in partnership with the Pet Sustainability Coalition (PSC). This category highlighted products that provide environmental, social and economic benefits while minimizing impact on the environment and communities in which they are sourced, produced, transported, used and disposed. 

“We were honored to introduce the new Pet Sustainability category with Global Pet Expo this year,” said Jim Lamancusa, executive director of the PSC. “APPA and PIDA clearly recognize the needs and desires of consumers with the inclusion of this award. The data shows that 71% of pet parents consider sustainability when making purchasing decisions, so a specific category to recognize best-in-class sustainable products is an incredible addition to the show’s New Products Showcase.”

Additionally, the New Products Showcase boasted new enhancements, including modern displays, as part of Global Pet Expo 2024’s theme, Innovation in Motion. 

“We are honored to celebrate and recognize the winners of the 2024 New Products Showcase Awards, particularly in this new space designed to be a true reflection of the innovation in the pet industry,” said Celeste Powers, president of the PIDA. “Each year, we look forward to seeing the unique products on display and continue to be impressed by our exhibitors’ creativity and ingenuity. Congratulations to this year’s winners.”

According to the APPA and PIDA, this year’s awards received more than 1,000 submissions. Among the various winners were several pet nutrition products. 

Pet nutrition winners include:

  • GivePet, which received Best in Show (1st place) in the Cat category for its freeze-dried cat treats
  • Allprovide Pet Foods LLC, which received Best in Show in the Dog Food/Treats category for its Dennis Boecker dog food line
  • A Better Treat, which received 2nd place in the Dog Food/Treats category for its Freeze Dried USDA Organic Pumpkin Treats
  • Next Level Super Premium Pet Food, which received 3rd place in the Dog Food/Treats category for its Next Level Super Premium Dog Food
  • BetterBone, which received Best in Show in the Natural Pet category for its durability chews
  • Earthz Pet, which received 3rd place in the Natural Pet category for its Daily Health Topper
  • Open Farm, which received 2nd place in the Pet Sustainability category for its new Canned Pate’s and Icelandic Toppers
  • Earth Animal, which received 3rd place in the Pet Sustainability category for its Dr. Bob’s Wisdom® From the Seed Air-Dried Dog Food
  • Puppy Cake, which received Best in Show in the Modern Pet category for its Hoggin’ Dogs – Prime Rib and Pumpkin Flavors dog ice cream
  • Bredwell, which received 3rd place in the Modern Pet category for its Smooches candies for dogs

View the full lineup of winners of the Global Pet Expo 2024 New Products Showcase.

Read more of our Global Pet Expo coverage.