CHICAGO — Brilliant Salmon Oil, a brand by Hofseth BioCare, has teamed up with Astro Loyalty to offer its independent retail partners a free, loyalty-based marketing program to help them retain and educate customers on the functional salmon oil product.

“Immediately following our successful launch of Brilliant Salmon Oil across North America this summer, our partnership with Astro will be very advantageous as we build brand loyalty and help continue to support our independent pet retailer partners,” said Rob Johnson, vice president of North American sales for Hofseth. “With the help of Astro, we are thrilled to unveil this loyalty program and offer Brilliant’s end consumer (pet-parents) incredible value.”

Any retail store currently carrying Brilliant Salmon Oil is eligible to apply to use this program. The program assists independent retailers with automating frequent buyer programs, management of marketing promotions and customer communication tools including emails, a branded mobile app and social media integrations.

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