The premium pet food company has launched a new line of responsibly sourced dog diets as part of its Earth Day campaign, Sustain The Goodness.

The company sites high demand and increased packaging capabilities as reason for the $5.7 million investment. 

The rebrand also includes minor formulation changes, a new tagline and stand-alone social media profiles.

The company plans to release its alternative protein cat food formulas in spring 2021, which feature sustainability attributes up and down the supply chain.

Made by Nacho is inspired by Flay’s culinary expertise to combine taste with high-quality cat nutrition.

The Hagen Group brand is now offering sustainable, alternative protein diets for felines.

The company is working to expand its dry and wet pet food manufacturing plant in Tianjin.

The company, founded in 2018, has further expanded its portfolio of digestive health products for pets.