Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

Superfood Morsels for dogs offers the benefits of freeze-dried raw nutrients in a shelf-stable, easy-to-serve format.

The new Catit Recipes Double Fusion line includes six recipes, exclusively available at Pet Supplies Plus stores.

The animal welfare fundraising platform announced the launch of its new pet food product line, CUDDLY Food. 

The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.

The new launches include two new dog product lines, cat offerings and expanded product lines. 

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. 

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods. 

The premium dog food brand is adding Superfood Complete Bison & Beef formula to its portfolio.