Vital Essentials showcases rebrand at Global Pet Expo 03.23.2023 By Nicole Kerwin The new look includes new packaging.Read More
IRI, NPD take new name following merger 03.13.2023 By Jeff Gelski Circana will track millions of products to keep brands and retailers informed.Read More
Equipment supplier rebrands 01.31.2023 By Nicole Kerwin Equipment Processing Solutions will now be known as BAK Food Equipment.Read More
Native Pet rebrands to support dog wellness 01.27.2023 By Nicole Kerwin The rebrand includes new packaging to better represent the company’s dedication to high-quality, efficacious products.Read More
Momentum Carnivore Nutrition rebrands to highlight freeze-dried raw nutrition 12.09.2022 By Nicole Kerwin The company’s rebrand includes a new logo, packaging and website design.Read More
UK pet association rebrands to UK Pet Food 11.10.2022 By Nicole Kerwin The Pet Food Manufacturers’ Association will now be known as UK Pet Food.Read More
Hartz partners with Cutwater to launch new campaign 09.27.2022 By Nicole Kerwin The campaign will advertise Hartz’s Delectables wet cat treats.Read More
Slideshow: Top trends seen at SuperZoo 2022 08.31.2022 By Jordan Tyler, Kimberlie Clyma, and Nicole Kerwin The latest data shows targeted nutrition as a continued priority, coupled with sustainability programs, protein considerations and package redesigns supporting clearer communication to consumers.Read More
Tractor Supply rebrands retailer Petsense 08.26.2022 By Nicole Kerwin The retailer will now be known as Petsense by Tractor Supply and has expanded its customer loyalty program.Read More
Natural Balance introduces new limited-ingredient products, rebrand 08.25.2022 By Nicole Kerwin The new products include new freeze-dried raw treats, vegetarian dog food, reformulated cat food and more.Read More