MANITOWOC, WIS. — On Dec. 6, Momentum Carnivore Nutrition LLC, a freeze-dried raw pet nutrition company, debuted a rebrand featuring a new logo, packaging and website design. The rebrand is based on a year-long marketing strategy.

Founded in 2004, Momentum Carnivore Nutrition was originally part of Moretti’s Inc., which operates as Moretti Freeze Dry. In October 2022, Momentum Carnivore Nutrition became a stand-alone business with majority ownership falling to husband-and-wife duo Robert Wolter and Toni Maretti-Wolter. The company’s products are manufactured by Moretti Freeze Dry.

As part of the rebrand, Momentum Carnivore Nutrition features hand-written labels, stand-up resealable pouch packaging with cardstock inserts, and a revitalized company image and messaging.

“We always focused on our high-quality ingredients that provide nutrition for pets that’s biologically appropriate and convenient to implement,” Maretti-Wolter said. “It was time to match the product quality with our brand and messaging. We fuel the momentous moments in a pets’ life and everything in between.”

The rebrand strives to communicate how the company supports “Momentous Moments” between pets and pet parents through high-quality nutrition. As part of the rebrand, Momentum Carnivore Nutrition’s products are now packaged in 50% less plastic.

The rebrand spans Momentum Carnivore Nutrition’s entire product line, which encompasses 27 SKUs of dog and cat treats, single-ingredient toppers and functional superfood toppers. The products are formulated without artificial flavors and fillers, hormones, antibiotics, grains, gluten and non-GMOs.

Momentum Carnivore Nutrition plans to rebrand its Freeze-Dried Raw Meal Bars for dogs in 2023, which are designed for on-the-go feeding.

Read more news from pet food manufacturers.