The company will move forward with a new company name, logo and slogan. 

The company will change its name to Wellness Pet Company early next year to support the next generation of pet owners.

The company has rebranded and expanded to best support pet food and treat businesses.

The pet food and treat company has integrated Cardinal Pet Care’s Remedy+Recovery line under its Dogswell portfolio.

The rebrand also includes minor formulation changes, a new tagline and stand-alone social media profiles.

The performance trace mineral company is preparing for another successful 50 years in business.