OGDEN, UTAH — Trace, a trace mineral and liquid magnesium brand, showcased nine new products, including four offerings for pets, at Natural Products Expo West in Anaheim, Calif., from March 12 to 16.

The brand, with a mission “to remineralize the world,” displayed its products at booth #3605 during the natural products show.

The pet care offerings include:

  • Pet Calming Drops, designed to help pets feel calm and relaxed while giving them the essential magnesium they need in their diets;
  • Pet Immune Support, formulated to promote immune health; 
  • Pet Joint Support, designed to promote mobility, healthy joints, and balanced recovery for an active lifestyle;
  • Pet Omega 3, formulated to provide a convenient way to ensure pets get essential fatty acids.

“With a commitment to product innovation and development, we are proud to introduce our pet line and form of shilajit, which has long been used in Ayurvedic healing to promote health,” said Matt Kilts, chief executive officer of Trace. “The wellbeing of our customers — and their pets — is our top priority, and we can’t wait for them to see and feel the difference with these new products.” 

On the human side, Trace is launching two new magnesium glycinate powder flavors — grape and orange dream — and two new ZeroLyte flavors — berry lemonade and mango. The company is also debuting its new shilajit capsules. A mineral-rich resin that’s found on rocks in the Himalayas, shilajit contains naturally occurring fulvic acid, humic acid, and a full spectrum of trace minerals to support energy, brain health, body-mineral balance, and immune function, according to the company.

Read more about new pet food and treat products.