EAST LONGMEADOW, MASS. — W.F. Young, the parent company of several pet care brands like Absorbine® and The Missing Link®, introduced its latest innovation — Honest to Goodness™ Plant Snacks — a line of functional, plant-based dog treats. Honest to Goodness Plant Snacks aim to harness the natural power of whole, plant-based ingredients to provide specific health benefits.

Honest to Goodness Plant Snacks are formulated with fruits, vegetables and advanced nutrients. The treats are minimally processed, developed by veterinarians, and focus on specific health conditions in dogs. Each variety contains one to three ingredients at functional levels, a science-based postbiotic and marine microalgae oil.

“The demand for plant-based pet treats has increased significantly in recent years, which is why we decided to develop a line of minimally processed, plant-based snacks that are free of common allergens that can trouble food-sensitive pets,” said Amy Cairy, vice president of marketing at W.F. Young. “These treats are easy to digest and deliver benefits with every bite, including keeping teeth and gums clean thanks to their crunchy texture. Plus, pet parents will love the smell and their pets will love the delicious, one-of-a-kind taste.”

The Honest to Goodness Plant Snacks line includes:

  • Happy Feet, made with flaxseed, apple, cinnamon and turmeric to support mobility
  • Mellow Belly, made with pumpkin, cinnamon and chicory root to support digestive health
  • Way to Glow, made with coconut, flaxseed and turmeric to support skin and coat health
  • Golden Years, made with blueberries, carrots and broccoli to support health in senior pets
  • Good Vibes, made with chamomile, ginger and L-Tryptophan to provide calming comfort to pets
  • Buddy Boost, made with cranberries, pomegranate and apple cider vinegar to support immune health

In addition to their health benefits, each treat offers environmental benefits as they are made with sustainable, responsibly sourced ingredients from the United States. Honest to Goodness Plant Snacks are also free from synthetic additives, fillers and byproducts, according to W.F. Young. The treats will be available in 8-oz bags, containing about 50 treats per bag.  

Read more about pet treat products.