New products include a senior formula, a recipe for growing puppies, and one for dogs with food sensitivities.

The Daily offers 11 health benefits to dogs, serving as a “super” supplement.

The line offers four formulas to provide multivitamin, hip and joint, skin and coat, and behavior support.

The 12 new products expand the company’s nutrientboost™ line that aims to support nutrient absorption and gut health.

New products address gut, immune system, and skin and coat health.

WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.

The new Chewy Tenders treats are available in three varieties, each offering a specific health benefit.

Products made with plant-based ingredients and touting digestive health benefits are attracting attention.

Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.