PawCo releases Magic Bars 06.03.2025 By Nicole Kerwin The product is the “first-ever” protein bar for dogs, designed to support health and wellness. Read More
NaturVet launches life-stage supplement line 05.29.2025 By Nicole Kerwin All-In-One Daily Care soft chews offer functional benefits tailored to puppies, adult and senior dogs. Read More
Dogswell introduces functional treats for senior dogs 05.28.2025 By Sofia Muller Senior Health Mini Soft Strips are specifically formulated for dogs 7 years or older. Read More
Dogginstix launches tripe dog treats 05.23.2025 By Sofia Muller The new offerings feature 100% natural, ethically sourced ingredients.Read More
Grizzly launches lifestage supplement for senior pets 05.22.2025 By Sofia Muller The new liquid supplement is specifically tailored to meet the needs of older pets. Read More
IQI, Eggnovo to bring eggshell membrane powder to market 05.22.2025 By Sofia Muller Ovopet® is a natural eggshell-derived material with proven health benefits to be used in pet food.Read More
Fishing for Omega alternatives 05.22.2025 By Donna Berry Pet food formulators search for new sources of Omega fatty acids to support sustainability initiatives.Read More
Purina introduces Skin Care supplement 05.15.2025 By Nicole Kerwin Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. Read More
Royal Canin launches biotics powered pet supplements 05.08.2025 By Nicole Kerwin The company’s new probiotic powder and soft chew supplements support various aspects of pet health. Read More
Rayne Nutrition relaunches dog food supporting skin health 05.05.2025 By Nicole Kerwin Skin Relief Dry Dog Food is formulated with Omegas and whole food ingredients to support dogs with atopic dermatitis.Read More