Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.
Fourteen new dog and cat supplement products introduced between July to December 2023.
New pet foods span a litany of trends, from hyper-humanization with dog granola to sustainability with cultivated cat food.
Today’s treats, toppers and supplements are going beyond complete-and-balanced, providing dogs and cats with a distinctive dining experience and enhancing their health.