CHICAGO — Matrix Partners, a full-service marketing communications agency for the pet industry, has added Natoo, a pet food brand by Latin American super premium pet food producer PremieRpet, to its client roster.

As the first company to produce super-premium pet foods and treats in Brazil, PremieRpet launched Natoo upon experiencing growing demand in the United States. Natoo specializes in high-quality, “evidence-based” nutrition for pets, created with US consumers in mind. The brand’s products currently include treats and recently launched meal toppers for both cats and dogs.

To foster its growth in the US pet food industry, Natoo has sought the help of Matrix Partners. The agency will leverage more than 30 years of experience in the pet industry to raise Natoo’s brand awareness and expand its customer base.

Matrix Partners will develop influencer marketing and social media campaigns for the brand, as well as offer trade public relations services, create sales materials, and provide tradeshow and distributor support.

“PremieRpet is already a successful, well-established brand in the Brazilian market who, in addition to providing pets with exceptional nutrition, is committed to promoting sustainable initiatives throughout their operations,” said Don Tomala, managing partner at Matrix Partners. “Natoo is exactly what today’s pet parents are looking for and we’re thrilled to have the opportunity to introduce this wonderful brand to consumers in America.”

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