LAS VEGAS — During SUPERZOO 2023, FetchFind announced a strategic partnership with the World Pet Association (WPA), organizer of the annual pet industry tradeshow. According to FetchFind, the partnership “marks a new era of pet industry education” by linking industry brands with an expansive network of retail and industry professionals.

Since its founding in 2016, FetchFind has strove to support industry-wide education. The company has a state-of-the-art learning platform that offers industry-specific education and has become the preferred online training platform for thousands of pet industry businesses, according to the company.

“By joining forces with WPA, we’re extending our role as the industry’s centralized education platform, leveraging cutting-edge technology and gamified learning to offer an incredible opportunity for brands to connect with pet retailers and pet service professionals in a robust industry-focused learning platform,” said Jamie Damato Migdal, chief executive officer of FetchFind.

Through the partnership, FetchFind will enable further connection between brands and industry professionals. The company has already added several SUPERZOO 2024 exhibitors to its platform for attendee product education, including nutrition companies BrightPet, Pet Pasta, Canidae, Northwest Naturals, Orijen and others. In joining the platform, brands can provide accurate product education, build a network of brand advocates, reach targeted audiences, and drive sales growth, according to FetchFind.

“This partnership is not just about expansion; it’s about revolutionizing how the pet industry learns,” said Vic Mason, president of the WPA. “Together with FetchFind, we’re creating a future where quality education is accessible to all, and brands can connect with the retailers and professionals shaping pet care. We’re not just changing the industry but setting a new standard for quality education, a longtime objective for the WPA.”

Stay up to date on the latest pet food processing industry headlines on our News page.