According to Pet Advocacy Network’s latest study, the industry contributed $260.5 billion to the economy in 2021.

This non-profit pet organization strives to support the industry, offering education, research and networking.

Exhibitors are gearing up for this year’s tradeshow, which will feature nearly 1,000 exhibitors and 700+ new products.

This year, the tradeshow will boast new show floor features, educational sessions and a networking event.

The coalition has released the details of its Earth Day Rally initiative, far surpassing its original sustainability goal.

The 2022 educational program features more than 70 sessions with two focused on pet food formulation and trends.

The Earth Day Rally program seeks to inspire 10,000 sustainable actions throughout the entire pet industry.

SuperZoo 2022 is now accepting attendee registration.

While this year’s trade show was smaller than usual, many brands reported the size allowed for more in-depth conversations and valuable business connections.