NEW YORK — Celebrity and entrepreneur Martha Stewart and media company Marquee Brands announced the launch of Martha Stewart Pet Food, marking Stewart’s first foray into the pet nutrition industry. The Martha Stewart Pet Food line includes food for dogs, puppies and cats, all exclusively available through e-commerce retail giant Chewy.
Stewart is leveraging her passion for home cooking and healthy nutrition, as well as her passion for pets, to create Martha Stewart Pet Food. The brand specializes in wholesome formulas prepared in the United States and made with premium, air-dried animal proteins, prebiotic fiber, and essential vitamins and minerals, offering complete-and-balanced meals to cats and dogs.
“My pets mean the world to me, which is why I insist on feeding them delicious whole ingredients like real chicken, fish, cage-free eggs, and nutrient-dense grains and vegetables,” Stewart said. “Proper nourishment should always be a priority and with my new line of pet food available at Chewy, you can ensure your own beloved pets’ dietary needs are being met.”
Developed exclusively for Chewy, Martha Stewart Pet Food offers premium dry kibble formulas. Each recipe was reviewed by veterinarians and is inspired by Stewart’s culinary expertise. The formulas include air-dried inclusions, which are soft textured pieces that provide a boost of protein; premium proteins, including chicken, beef or fish as the first ingredient; and whole ingredients, including fruits, vegetables and grains that offer functional benefits to support brain, eye, skin, digestive, and skin and coat health.
Each formula is free from corn, wheat, soy, artificial preservatives or colors, making them ideal for pets with food sensitivities, according to Marquee Brands.
The launch of Martha Stewart Pet Food includes six products, two for cats and four for dogs. Formulas include:
- Chicken & Brown Rice Recipe Cat Food
- Salmon & Oatmeal Recipe Cat Food
- Chicken & Brown Rice Recipe with Vegetables Dog Food
- Salmon & Quinoa Recipe with Vegetables Dog Food
- Beef & Chickpea Recipe with Vegetables Dog Food
- Chicken & Whitefish Recipe with Vegetables Puppy and Dog Food
The formulas are available in 4- and 10-lb bags for felines and 4-, 10- and 20-lb bags for canines. The products are only available via Chewy.
Read more about new pet food and treat products.