PALMETTO, FLA. — Choice Pet Products, a distributor of pet food, treat and care products to independent pet retailers throughout Florida, has added Identity Pet Nutrition’s dog and cat food products to its portfolio.
“We’re extremely excited to expand our distribution presence with Choice Pet Products to offer neighborhood pet stores in Florida access to Identity wet dog and cat foods,” said Jeremy Petersen, founder, president and chief executive officer of Identity Pet Nutrition. “Choice Pet is uniquely positioned and deeply committed to helping retailers refresh their product offerings and adapt to rapidly changing consumer preferences. Our partnership will enable Identity Pet Nutrition to further execute on our strategy of think local, act local, shop local by providing Choice Pet’s retailers expanded access to a new, fast-growing and innovatively nutritious brand.”
Denver-based Identity Pet Nutrition offers high-quality, meat-first recipes using responsibly and sustainably sourced ingredients. The company’s portfolio includes its Ninety Five Collection, in which each formula features 95% animal ingredients from beef, bison, chicken, duck, turkey, lamb, pork, quail, rabbit, salmon and herring, and quail and turkey. The company also offers wet canned pet foods, as well as single-ingredient, air-dried pet treats made from beef lung, chicken breast, lamb, pork and coconut.
“Choice Pet Products has built our brand around highlighting great brands that use quality ingredients and manufacturing processes,” said Bob Sledzinski, vice president of vendor management at Choice Pet Products. “By partnering with Identity Pet Nutrition, to add their limited ingredient pet food and treats, we’re bringing products to our customers that are safe, healthy and highly palatable.”
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