Net sales for its pet food business dropped 13%, yet retail sales for Meow Mix rose 3% during the quarter.

The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

The facility marks the brand’s largest dry pet food factory globally.

The line features dry recipes infused with freeze-dried raw bites and wet food recipes. 

Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The new Catit Recipes Double Fusion line includes six recipes, exclusively available at Pet Supplies Plus stores.

The new launches include two new dog product lines, cat offerings and expanded product lines. 

The brand will launch the product at Booth #418 during Global Pet Expo this month.

Packaged Facts’ “Cat Market Opportunities in the US” report analyzes cat population trends, trends in cat food and cat owner spending patterns.