The company is the first “better-for-you” pet food company to offer a life-stage specific formula, according to its Founder Katie Spies.

Devoted Pet Foods will use the funding to expand its capabilities, personnel and marketing strategies.

Pet food and supplies brand Beco has been committed to sustainability since its launch in 2009.

The OptimPlus™ brand features more than 30 formulas of dry dog and cat food.

The company has expanded its Premium Performance dog food line with its new Premium Performance Puppy Pro.