Marleybones, People who kaer and Petty Well will participate in the hybrid accelerator program alongside four pet care startups.

Leveraging supplement trends to inform premium product development.

The new Keep Calm & Wag On Supplement Chews for dogs are formulated with holistic ingredients to help reduce stress.

Fidelis Nutritionals focuses on freeze-dried raw nutrition designed specifically for large dog breeds.

The pet supplement brand has formed an exclusive, nationwide partnership with Petco.

Clear opportunities for omnichannel purchasing and function-focused formulations.

Skin and Coat Supplement Bites are formulated with functional ingredients to support healthy skin and coat in dogs.

The company launched its new Wild Alaskan Salmon Oil and Joint Hide-A-Pill supplements. 

The pet supplement and treat brand is focused on sustainability and helping children in need.

Butter Bones offers human-grade, plant-based functional dog treats.