SHENZHEN, CHINA — ADM announced it will be launching its new premium pet food brand — Equilibrio 英派特® — into the Chinese market. The company will showcase the new brand and its offerings at Pet Fair Asia in Shenzhen from Nov. 3 to 6.

According to ADM, the Equilibrio 英派特 brand aligns with its commitment to offer customers in the Chinese and Asian Pacific regions with premium pet nutrition. The brand offers formulas for dogs and cats of all sizes and life stages and features diets that address specific health conditions, including hairball control and digestive health.

ADM will showcase Equilibrio 英派特’s Adult Cat and Kitten formula in Chicken flavor, Adult Cat Long Hair diet, Adult Cats Sensitive Skin and Digestion formula, Medium and Large Breeds Adult Dog diet in Beef flavor, and Medium and Large Breeds Adult Dog and Puppies formula in Chicken flavor.

During Pet Fair Asia, ADM will also showcase its Sanpo line of pet nutrition products, including new dog and cat diets formulated with prebiotics, fiber and protein, at booth 8H51. The company will also debut a plant-based cat litter. 

To celebrate the launch of Equilibrio 英派特 in China, ADM will host an exclusive launch on Nov. 3. 

Read more news from pet food and treat industry suppliers.