NICHELINO, ITALY — Procemsa Group, a contract development and manufacturing organization based in Italy, launched a new portfolio of pet care supplements and cosmetics on July 6, further diversifying its business. According to Procemsa, the move will seek to support growing demand caused by the humanization of pets.

According to the People’s Dispensary for Sick Animals (PDSA), more than half (53%) of adults within the United Kingdom own a pet, amassing to a total pet population of 22 million cats and dogs. Along with an increase in pet ownership comes an increase of awareness in pet health and wellness, which has translated to surging demand for pet health products, like supplements.  

With this demand in mind, Procemsa unveiled its new pet portfolios at Vitafoods Europe 2023. It consists of several products lines, including probiotics to support digestive health in cats, vitamins for dogs, supplements to support joint health in pets, mood-regulation supplements, and cosmetic products.

Founded in 1939, Procemsa specializes in the production of pharma- and nutraceuticals. The group consists of three companies —  Farmaceutici Procemsa, OFI and Aakamp — and operates three state-of-the-art facilities and five production plants throughout Italy and Germany. The group produces a wide range of products, from food and pet food supplements to cosmetics and medical devices.

“As a leader in nutraceuticals, diversification into pet products was the natural next step for the business,” said Robert Walker, chief revenue officer at Procemsa.

Procemsa’s new solutions-based pet supplements target a range of health concerns including oral health issues, mobility, skin and coat health, and gut issues in pets. Formulated with additional minerals and antioxidants, the new supplements can also help support brain, heart, eye, kidney and liver health, boosting overall pet health and wellness, according to Procemsa.

“Much like people, variety is the key to a healthy diet for dogs and cats and adding a vitamin and mineral supplement is a fantastic way to ensure extra nutrients are absorbed to keep a four-legged friend healthy,” Walker said. “With the average life spans of cats and dogs being on average 14 and 10.10 years respectively, pet parents are trying to do as much as they can to prolong the life of their furry friends. Whether its digestive issues, problems with anxiety or dermatological concerns, nutraceuticals can enhance the physical state of our animals.”

The company’s new pet supplements will be manufactured in a variety of formats, including tablets, gummies and sticks, and will be available in a range of flavors. Procemsa’s supplements are also non-GMO and contain no added sugars, preservatives or artificial colors.

“At Procemsa Group, we pride ourselves on a forward-thinking approach to research and development, anticipating demands before there’s a need, and our evolution into pet supplements is just one example of that,” Walker said.

Read more about pet supplement products and trends.