Backed by four patents, Happy Scratch is the first product by Cold Water Technologies.

Tucker’s, Zesty Paws, Natural Balance, Bailey’s CBD, Paw CBD, Petcurean, Solid Gold, Badlands Ranch and W.F. Young are notable winners.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

Surging demand and insufficient supply create a perfect storm for food fraud in the fish oil supplement market.

According to the company, its exclusive partnership with Smart Cups represents the dawn of a new era in pet care innovation.

The retail expansion means the brand’s pet supplement products are now available at the top three pet retailers throughout the United States.

The Farm Fresh Raw Goat Milk is formulated with taurine, probiotics and other nutrients to support overall pet health and wellness.

A recap on new products launched during the past six months.

Procemsa Group’s line of pet supplements include products for cats and dogs targeting various health concerns.

According to Euromonitor, the brand is No. 1 within the United States in terms of dollar and unit sales.